Pop-up & Portable Shoe Organizer

About Us


The Pop-Up Hidden Assets Shoe Organizer was created to help women and men everywhere protect and organize their precious assets. Shoes are one of the first things that people notice about us so it is important that they look great at all times.

We are particularly sensitive to people that keep extra pairs of shoes at work, their car, or at school.

Typically we are forced to either throw our shoes under our desks or into a drawer or locker. This generally results in our kicking them, stepping on them, scuffing them up, and ruining them. And if that’s not enough, we have to put up with comments from our colleagues, managers or family members about the mess.

We know that storing our shoes at work or in our cars isn’t the same as organizing our shoes at home. That’s why we created a product that fits neatly under a desk, or our back seat, trunk or in a locker.

The product is discreet, lightweight, comes with a cover and doesn’t gather dust. 

Best of all, there is no assembly needed – you just pop it open.

The Hidden Assets Pop-Up Organizer isn't just for shoes - it can be used for anything - extra hosiery, hair products, water bottles, even umbrellas. 


We hope you buy one and see for yourself how this product can quickly and effectively organize and protect your hidden assets.